SEO is short for Search Engine Optimization. It is a process which involves creating articles and website content around a particular keyword or keyword phrase, in order to draw the most attention to the article or website as possible.
You might be asking why SEO works. It works based why seo works on the principle of relating to searchers. For example, when someone wants to know about Houston real estate, they generally search for "Houston real estate" or "Houston homes for sale". Using that knowledge, you could create your real estate website using those keywords. Then, once someone does a search, your site will come up in the results because you have that string of keywords in your text.
SEO works because it uses what people look for to generate traffic. Instead of using complicated words or phrases, you focus instead on common search words and phrases, which are more often searched by users. There are rules that come with SEO use, however, so you need to be aware of them before you begin using SEO unprepared. For example, you can't use more than a 1%-2% keyword density in your content. What that means is that if you have a 500-word article, you can't have the keyword or phrase in the article more than 5-10 times. If you do, it's considered "keyword stuffing", and you'll likely be kicked out of the search engine rankings.
You're probably wondering how the search engines get your site's URL to include in the results in the first place. Well, with some sites, you have to submit your URL manually and then they'll review it and add it to the list. However, most of the popular search engines have a program that crawls the web on a weekly or monthly basis, looking for new sites, and automatically adds them to the search engine results.
If you use proper SEO techniques, you should have no trouble getting your site to show up on the first page of results, which is what everyone aims for. When you do an internet search, how often do you actually look past the first page of results? Not many people do, which is why using SEO to get your page in the top of the results is so important.
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